98.7 The Bay (WBYY) is the Seacoast’s #1 Adult Contemporary Station; covering Portsmouth, Dover, Rochester and the surrounding towns as well as Southern ME up through Kennebunk. Listeners enjoy the hits from the 70’s through current. Reaching an audience of over 30,000 listeners a week, The Bay targets the 25 to 54 year old Super Consumer with plenty money to spend. 70% of The Bay listeners are female and 60% are earn over $50,000 per yea. 80% of the listeners on The Bay are homeowners.
Let us show you how to put the power of The Bay to work for your business, and get the results that hundreds of businesses enjoy each year.